Position the Ecuador country brand as a tourism
power as part of its launch strategy with the
"All you need is Ecuador" campaign.
Highlight the main tourist destinations of said
country, especially in America, as part of the political
line of the Ministry of Tourism to project the Ecuadorian
country.
Achieve tourist destinations as the main
reference in Ecuador's tourism sector, both receptive
and internal.
Promote tourism investment that contributes
to the fulfillment of national objectives.
ACTIONS
A press campaign was managed aimed at
tourism, regional and business media in Peru
Design of a communication and
convening strategy with journalists.
Interviews with those responsible for the tourism initiative.
RESULTS
Strengthening the Ecuador country
brand in tourism entities.
Increase in the number of impacts in editorial
and digital media at the national level as part of the communication
strategy.
The overall reach of the campaign reaches more
than 20,000 representatives and travel agents in
North America, Europe, Asia and Latin America.
