Generate notoriety of the APROSEC brand in the
media with the dissemination of preventive news
and interviews to publicize
recommendations and trends on preventive safety.
Promote press campaigns focused on the
prevention of the culture of citizen security on
festive dates.
ACTIONS
Management and dissemination of press releases
aimed at informing and preventing through recommendations to
public opinion on issues of citizen insecurity
and criminal acts.
Dissemination through press releases
on the diagnosis and prognosis of
security crisis issues.
Contact with the media and
journalists to generate trust and credibility
through articles and interviews.
RESULTS
More than 50 impacts were achieved in television,
radio, written press and internet media.
Strengthening and notoriety of APROSEC
as a reference in the media on issues of
citizen insecurity.
Awareness of the importance of prevention
through sustained campaigns.
