Position and disseminate the bank's brand as
the main reference in financial education.
Promote and promote financial culture programs in the
country.
Launch of the “Aprende y Crece” web platform as
a multimedia tool with access and free content about
financial and business learning in Peru.
Make the value proposition known and position the activities
through training in the sector.
ACTIONS
Management and development of monthly press campaigns to
disseminate the events along with publicizing the benefits of the
various financial education programs.
Development of a comprehensive PR and digital communication
strategy aimed at promoting the Learn and Grow educational
web platform that seeks to raise awareness about the
importance of financial culture.
Contact with the media and journalists.
RESULTS
The brand was positioned as an information reference in the
banking sector that uses technological learning media such as
applications for children, young people and adults.
The acceptance and reception by the different interest groups
was excellent, such as entrepreneurs, small business owners,
empowered women accessing financial
educational programs.
