What is Public Relations?

Blog │ September 26, 2023

Public relations, also known as PR, is known as a strategic communication process that builds mutually favorable relationships between organizations and their respective audiences. These practices lead to establishing an important relationship between a brand and the people who interact with any brand, organization and institution.

Public relations focuses on communication and reputation.

We know that every company needs a good reputation to succeed and prosper. As the business grows, it will be important to stand out in the field to generate notoriety. And although it depends on several factors, for example, the quality, prices and reliability of any product or service, we know that public relations is one of the foundations for managing the reputation of an organization.

This allows you to responsibly communicate your brand, corporate values along with narrative proposals about your products and services.

Thus, the work of public relations is always in constant change, because the image, reputation and perception of an organization aims to maintain the best conditions of an organization's identity.

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